Depa Launches AI Drive to Transform Phuket Businesses and Farmers into Digital Leaders

Source: Nation Thailand Publication Date: November 20, 2025 URL: https://www.nationthailand.com/business/tech/40058503

The Thai Digital Economy Promotion Agency (Depa) has selected Phuket to host a major initiative aimed at accelerating the adoption of Artificial Intelligence (AI) and digital technology among local entrepreneurs, small-to-medium enterprises (SMEs), and farmers.

Initiative Overview

Depa’s comprehensive program focuses on transforming Phuket’s business landscape through cutting-edge AI implementation and digital literacy enhancement. The initiative targets three primary stakeholder groups: entrepreneurs, SMEs, and agricultural producers.

Program Objectives

• Accelerate AI adoption across Phuket’s economy
• Build digital capabilities among local businesses
• Create sustainable competitive advantages
• Foster innovation in traditional sectors like agriculture

Key Components

AI Training and Education

• Basic Digital Literacy: Fundamental computer skills and online platform usage
• AI Fundamentals: Understanding AI concepts and applications
• Industry-Specific Training: Tailored programs for tourism, retail, and agriculture
• Advanced AI Skills: Machine learning, data analytics, and automation

Technology Implementation

• AI Tools Deployment: Practical AI solutions for business operations
• Digital Platform Integration: E-commerce, marketing automation, and customer service AI
• Smart Agriculture Solutions: AI-powered farming optimization and crop monitoring
• Data Analytics Platforms: Business intelligence and decision-making tools

Agricultural Focus

The initiative places special emphasis on transforming Phuket’s agricultural sector through AI-powered solutions:

Smart Farming Technologies

• Crop Monitoring: AI-driven disease detection and yield prediction
• Precision Agriculture: GPS-guided farming equipment and resource optimization
• Supply Chain Integration: Digital traceability from farm to consumer
• Market Intelligence: AI-powered pricing and demand forecasting

Farmer Support Programs

• Digital Skills Training: Mobile app usage and online marketplace navigation
• Equipment Subsidies: Financial support for AI farming technology adoption
• Cooperative Development: AI-enabled farmer cooperatives and collective marketing
• Export Enhancement: Digital tools for international market access

Implementation Strategy

Phased Approach

1. Assessment Phase: Current digital readiness evaluation
2. Training Phase: Comprehensive skill development programs
3. Implementation Phase: Technology deployment and integration
4. Optimization Phase: Continuous improvement and scaling

Partnership Ecosystem

• Government Agencies: Collaboration with local and national authorities
• Educational Institutions: Partnerships with universities and training centers
• Technology Providers: AI solution developers and digital service companies
• Industry Associations: Business and agricultural organizations

Expected Outcomes

Economic Impact

• Business Growth: 20-30% increase in SME revenues through digital transformation
• Job Creation: New employment opportunities in AI and digital services
• Export Expansion: Enhanced competitiveness in international markets
• Investment Attraction: Increased foreign investment in Phuket’s digital economy

Agricultural Benefits

• Productivity Gains: 15-25% improvement in agricultural yields
• Cost Reduction: 20-30% decrease in operational expenses
• Quality Enhancement: Better product standards and market positioning
• Sustainability: Resource-efficient and environmentally friendly farming

Success Metrics

Quantitative Targets

• Participant Numbers: 5,000+ businesses and farmers trained
• Technology Adoption: 70% of participants implementing AI solutions
• Revenue Growth: Measurable business performance improvements
• Satisfaction Rates: 80%+ participant satisfaction with program outcomes

Qualitative Outcomes

• Digital Culture: Establishment of innovation-driven business environment
• Knowledge Transfer: Sustainable skills development and technology transfer
• Industry Leadership: Phuket as a model for digital transformation in Thailand
• Global Recognition: International acknowledgment of successful AI adoption

Funding and Resources

Financial Support

• Government Funding: 500 million THB allocated for program implementation
• Private Sector Investment: Corporate sponsorships and technology partnerships
• International Aid: Development assistance from digital economy programs
• Participant Subsidies: Cost-sharing arrangements for technology adoption

Resource Allocation

• Training Facilities: Dedicated centers for AI education and practical training
• Technology Infrastructure: Cloud computing and internet connectivity support
• Expert Network: Access to AI specialists and digital transformation consultants
• Monitoring Systems: Program evaluation and impact assessment tools

Challenges and Solutions

Adoption Barriers

• Digital Literacy Gaps: Comprehensive training programs addressing skill deficiencies
• Technology Costs: Subsidies and financing options for equipment acquisition
• Cultural Resistance: Awareness campaigns and success story demonstrations
• Infrastructure Limitations: Internet connectivity and power supply improvements

Implementation Challenges

• Resource Coordination: Streamlined management and stakeholder engagement
• Technology Integration: Seamless integration with existing business systems
• Scalability Issues: Modular approach allowing gradual expansion
• Sustainability: Long-term support systems for continued technology use

Future Expansion

Regional Scaling

• Other Provinces: Successful Phuket model replicated across Thailand
• ASEAN Expansion: Program extension to neighboring countries
• Sector Diversification: Application to additional industries and sectors
• Technology Evolution: Incorporation of emerging AI and digital technologies

Continuous Innovation

• Research Partnerships: Ongoing collaboration with technology research institutions
• Technology Updates: Regular program updates with latest AI developments
• Best Practice Sharing: Knowledge exchange with global digital transformation leaders
• Policy Development: Influence on national digital economy policies

This comprehensive AI transformation initiative represents Thailand’s commitment to positioning itself as a leader in digital innovation, with Phuket serving as a pioneering model for nationwide digital economic development.