We’ve spent years testing our approach in the field, and it works. Our pilots show real results, and our deployment playbook gets things done efficiently. Now it’s time to scale.
KhawTech’s vision for 2026 is ambitious but realistic: 100 farmer cooperatives across Isan (that’s 20,000 sensors covering 20,000 rai of farmland), generating 20 million baht in revenue with 12 million baht in profit.
This growth builds on what we’ve learned from our early successes in Yasothon. We’ve got strong fundamentals working in our favor - our pricing model that farmers can actually afford, smart partnerships, and customer retention that’s holding steady at less than 5% churn. We’re not making wild claims here. Our assumptions are conservative: 60% profit margins, steady organic growth, and favorable government policies around climate and agriculture.
For investors, this represents a clear path to building something substantial in Thailand’s agritech sector. Let me walk you through the economics, our go-to-market strategy, and the projections that make this possible.
The Economics That Make This Work
The foundation of our scaling plan is simple: our pricing works for farmers, and it’s profitable for us at scale.
For each cooperative cluster we work with (typically 200 sensors, one gateway, and our NaLog software platform), we charge 315,000 baht. The hardware costs us about 130,000 baht to build and deploy, leaving us with a healthy 185,000 baht margin - that’s 59% profit.
Then there’s the recurring revenue from our NaLog SaaS platform - 6,000 baht per year per cluster. With an 80% renewal rate, that’s about 4,800 baht in net recurring revenue annually.
Over five years, each cluster generates about 1.5 million baht in lifetime value (the initial hardware sale plus 24,000 baht in software subscriptions).
Our customer acquisition costs are remarkably low at just 5,000 baht per cluster, mostly through word-of-mouth referrals from farmers and introductions from cooperative leaders.
For the cooperatives themselves, they see their investment paid back in just 4 months, with an internal rate of return of 150%.
Scaling this to 100 clusters means 31.5 million baht in hardware sales and 600,000 baht in annual recurring revenue. Total 2026 revenue hits 20 million baht (70% from hardware, 30% from services and software). After 8 million baht in operating and R&D costs, we’re looking at 12 million baht in profit.
This creates an attractive investment opportunity. A seed investment of 6-10 million baht for 15-20% equity could deliver 100x returns as we grow.
How We’ll Reach Farmers: Our Go-to-Market Strategy
We’re not spending money on advertising. Our growth comes through relationships and networks that farmers already trust.
Direct cooperative partnerships: We’re targeting the 500 sub-districts across Isan province. Our pilot programs have shown that 80% of cooperatives that try our system become paying customers. We work through local cooperative leaders and organize demonstrations at harvest festivals. In 2025 alone, we expect 30 new cooperatives to sign up through referrals.
Government partnerships and grants: Working with Thailand’s Office of Natural Resources and Environmental Policy (ONEP) and Thailand 4.0 initiatives gives us access to subsidized pilot programs. Our collaboration with the National Science and Technology Development Agency (NSTDA) on aquaponics projects has been particularly fruitful. We expect 40% of our new clusters to come through government partnerships.
Private sector partnerships: Sugar mills like CP Group are interested in our irrigation technology for sugarcane farming. Telecom companies provide the LoRa network infrastructure we need. We share revenue (20% of the deployment value) with these partners.
Carbon credit networks: Platforms that trade Verified Carbon Standard credits are natural partners. Farmers can earn carbon credits through water savings, and we get to sell our full technology stack to these networks. This channel could bring in 10% of our new customers.
Our projections assume 50% organic growth (no acquisition costs), 30% through grants, and 20% through partners. Our churn rate stays below 5% because our NaLog platform delivers real, measurable water savings that farmers can see in their yields and costs.
Building an Ecosystem: Our Partnership Strategy
Trying to scale this alone would be slow and expensive. Smart partnerships accelerate everything.
Hardware suppliers: We source our sensors from Shenzhen manufacturers and work with local factories for printed circuit boards. As we scale to larger volumes, we can negotiate 20% reductions in our bill of materials costs.
Cooperative federations: The Isan Rice Association helps us run bulk pilot programs and provides training for cooperative leaders. Together, we can develop joint carbon credit registries that benefit everyone.
Technology partners: We contribute to the ChirpStack open-source LoRaWAN network server community and use AWS for our NaLog cloud infrastructure. Our open APIs allow other developers to build custom applications on top of our platform.
Impact investors and NGOs: Seed-stage investors are co-investing in carbon credit projects alongside us. Non-governmental organizations help us expand our aquaponics outreach programs.
By 2026, we aim for 40% of our revenue (about 6 million baht) to come through partnership arrangements.
The main risk is becoming too dependent on any single partner, but we mitigate this by always maintaining multiple vendor options and diversifying our partnerships.
Our customer retention model shows 95% renewal rates. Farmers stick with us because they see real water savings in their operations, and our security measures protect their data. Only about 2% of customers leave voluntarily, usually because they’re switching crops and no longer need irrigation management.
Realistic Projections: Our Path to 20 Million Baht in Revenue
Here’s our year-by-year growth plan, based on conservative assumptions:
| Year | Clusters | New Revenue (M THB) | Recurring (M THB) | Total (M THB) | Profit (M THB) |
|---|---|---|---|---|---|
| 2025 | 30 | 9.5 (hardware) | 0.2 | 9.7 | 5.8 |
| 2026 | 100 | 21.0 | 0.6 | 21.6 | 13.0 |
| 2027 | 200 | 10.5 (partial) | 1.2 | 11.7 | 7.0 |
These numbers assume 30% year-over-year growth after 2026, 60% profit margins, and a modest 10% increase in customer acquisition costs. The upside potential is significant - we could add 2 million baht from carbon credits and another 5 million baht from sugarcane irrigation projects.
The main risks we face are supply chain disruptions (which we mitigate with buffer stock) and slower-than-expected adoption rates (we’re targeting 80% conversion from pilots to full deployments). Our seed funding will help us build inventory and run more pilots to reduce these risks.
This business model turns our successful pilots into sustainable profits, all driven by Thai entrepreneurs and local expertise.
2026: From Rice Fields to Financial Success
Reaching 100 clusters means empowering 20,000 farmers, saving 500 million liters of water annually, and helping Thailand meet its climate goals. KhawTech is scaling sustainably - creating both environmental and economic value.
Join Our Growth Journey
If you’re an investor or potential partner interested in the details of our financial model, please reach out to [email protected]. Together, we’re building the technological foundation that Thailand’s agriculture needs for the future.
Alberto Roura, KhawTech Founder. Turning village-level pilots into nationwide impact, proving that technology can make farming both profitable and sustainable.